Ryan Reynolds burst onto the marketing scene thanks to his never-ending line of stunts to promote the Deadpool movie franchise. From a Bob Ross spoof to taking over the entire DVD section at Walmart, Reynolds frequently broke the fourth wall with audiences during Deadpool’s marketing. That success led Reynolds to Aviation Gin, which he bought a stake in because he said “it was the best gin I’d ever tasted,” and he felt he could relay that passion for the brand into marketing that could move the needle.
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