Sally Hansen Debuts Nail Try-On Lens on Snapchat

It is the first U.S. brand to roll out a sponsored lens using SnapML

SnapML enables developers to power try-on technology in lenses via their own machine learning models Sally Hansen/Snap Inc.

Beauty products brand Sally Hansen became the first brand to roll out sponsored nail try-on Snapchat lenses in the U.S. using the SnapML technology that was unveiled at the Snap Partner Summit in June. David Cohen is editor of Adweek's Social Pro Daily.