Scandinavian Airlines CEO Warns of Carbon Taxes Unless Industry Acts on Sustainability

Rickard Gustafson on how he's building a greener carrier

Scandinavian Airlines plane
Earlier this year, Scandinavian Airlines began offsetting carbon emissions for passengers who are part of its loyalty program. Scandinavian Airlines

“Sustainable airline” sounds like an oxymoron, but according to Scandinavian Airlines CEO Rickard Gustafson, it’s not only possible—it’s necessary.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.