Why Schwinn Canceled Its 2020 Marketing in the Middle of Its 125th Anniversary

The bike brand knew there would be little inventory online because demand is so high

a mashup of various Schwinn articles
This would’ve been some of the creative used for Schwinn’s 125th anniversary. Courtesy of Schwinn
Headshot of Nicole Ortiz

The bike industry has seen a spike in engagement over the past few months due to the Covid-19 pandemic, even as other industries struggle.

@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.
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