Sick of the ‘Dun Dun’ Sound That Plays Before Netflix Shows? You’re Not Alone

A new study analyzes consumer responses to brand logos and sounds

While garnering some of the highest positive associations from consumers, Netflix's sonic logo hurt its overall appeal. Netflix

A brand is made up of countless different pieces—including everything from the product itself to its personality and presence, level of seriousness or playfulness, appearance, feel and sound.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.