SimpliSafe’s Super Bowl Teaser Turns Nextdoor-Style Posts Into Thriller Material

Brand says ad will tackle big tech, cable news and 'more hyper-contemporary causes for concern'

The full-length SimpliSafe ad, by creative shop Preacher, is set to air during the first quarter on Sunday. SimpliSafe

Home security provider SimpliSafe is turning the garden-variety suburban paranoia familiar to anyone who’s ever browsed a neighborhood internet forum into the stuff of nightmares in a thriller-style Super Bowl teaser released Thursday.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.