Snapchat Unveils Research on Its Users’ Holiday Shopping Season Plans

Planning begins an average of two to three months before Christmas

Snapchat users shopping online are turning to a variety of resources Snap Inc.

Christmas in August? Snap Inc. released new research to help marketers and advertisers better gauge the impact of Snapchat’s audience during the holiday shopping season.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.