Sonic’s 3-D Slushes Named the Year’s Best Billboard Campaign at 2015 Obies

Kenneth Cole, Seattle Aquarium work also honored

Headshot of Tim Nudd

Adams Outdoor Advertising took home the Best Billboard Campaign award for its "Big Slushes" ads for Sonic Drive-In at the Outdoor Advertising Association of America's Obie Awards on Tuesday night. The campaign turned billboards in the Charleston, S.C., area into giant slushes complete with 3-D straws. 

Kenneth Cole Productions and the Seattle Aquarium won the other two major awards.

Cole won the 2015 Best Street Furniture/Transit/Alternative Campaign award for its "Be the Evolution" campaign in the New York subway, which urged men to perform good deeds throughout the day, like giving up a seat on the train or taking a photo for a tourist. The ads promoted Cole's Mankind Fragrance.

Seattle agency Copacino+Fujikado was presented with the 2015 Best Multi-Format Campaign award for the Seattle Aquarium's "Amazing Facts" campaign.

See all three campaigns below.

Sonic Drive-In / Big Slushes


Kenneth Cole / Be the Evolution


Seattle Aquarium / Amazing Facts

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: May 13, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT