South by Southwest Is Canceled Out of Overwhelming Concern Over Coronavirus

Following order by the host city of Austin, Texas

The festival was canceled Friday. Sources: SXSW, Getty Images

Key Insights:

South by Southwest, the annual gathering of interactive, tech and music festivals taking place over 10 days in Austin, Texas, has been canceled due to concerns about the spread of coronavirus.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.