Masks in Commercials? It’s an Open Question, Says Southwest’s CMO

The airline is investing in advertising despite losing millions

airport terminal
Southwest Airlines is the only airline advertising on television right now. Southwest Airlines

Amid the bleak landscape of the airline industry, Southwest Airlines has become a rare bright spot. Although far from unscathed—the airline lost $915 million in the second quarter—the largest domestic airline in the U.S. has already promised not to lay off workers in the face of depressed travel demand, unlike its competitors.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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