Starbucks Is Crowned the Most Intimate Brand in Fast Food
In uncertain times, indulgent products are especially key to deeper customer loyalty
Starbucks has prioritized to-go and drive-thru ordering during the pandemic.
Starbucks
Key Insights:
- Customers' affinity for Starbucks comes from the comfort its products provide.
- Chick-fil-A has retained customer loyalty through its efficient drive-thru process.
In an age of redefined relationships between brands and customers, two fast-food companies have proven that an emphasis on indulgence and public service create the deepest bonds.
