Starbucks Is Crowned the Most Intimate Brand in Fast Food

In uncertain times, indulgent products are especially key to deeper customer loyalty

a starbucks barista at a drive thru window
Starbucks has prioritized to-go and drive-thru ordering during the pandemic. Starbucks

Key Insights:

In an age of redefined relationships between brands and customers, two fast-food companies have proven that an emphasis on indulgence and public service create the deepest bonds.

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.