State Street Global Advisors Names New Creative Agency

McCann Erickson, N.Y., wins after review

McCann Erickson continued its new-business streak with the agency's New York office appointment as the new creative lead for State Street Global Advisors.

The Interpublic shop won the business after a review, managed by Pile and Co., that also included finalists Lowe Campbell Ewald and Doremus, sources said. 

In 2013, the Boston-based investment management marketer spent $45.1 million in measured media, according to Kantar Media.

The incumbent agency, of more than eight years, on the business was The Gate Worldwide, which defended the account.

This year McCann has played a role in Worldgroup global wins like Microsoft, Cigna, Reckitt Benckiser and Cisco and Worldgroup U.S. assignments like Choice Hotels, Office Depot and GlaxoSmithKline. 

Reps at State Street could not be reached.


Publish date: October 30, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT