Stella Artois’ Valentine’s Day Campaign Encourages Consumers to Take a Breather

'The Life Artois' suggest Americans embrace a more European lifestyle

An illustration of a woman with short hair and glasses looking at a man with a mustache
Stella Artois' digital spots are inspired by vintage travel posters. Stella Artois

While European countries tend to offer better work-life balance than the U.S., Stella Artois wants Americans to know it’s OK to take more breaks from the daily hustle. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.