Stella Artois’ Valentine’s Day Campaign Encourages Consumers to Take a Breather

'The Life Artois' suggest Americans embrace a more European lifestyle

An illustration of a woman with short hair and glasses looking at a man with a mustache
Stella Artois' digital spots are inspired by vintage travel posters. Stella Artois

While European countries tend to offer better work-life balance than the U.S., Stella Artois wants Americans to know it’s OK to take more breaks from the daily hustle.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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