StoreRunner Jogs to Wolf For Review has enlisted AAR/Bob Wolf & Partners to conduct a review on its behalf.
The consultancy, with offices in New York and Los Angeles, will confine the search to agencies on the West Coast. The selected shop will handle creative and media planning on the estimated $20 million account.
DDB Worldwide, New York, had handled the account; the agency’s L.A. office will participate in this review. DDB won lead creative duties for the Internet shopping portal last August, and created a branding effort that ran in the fourth quarter.
“The client is looking at a relaunch,” said consultant Bob Wolf. “Like a lot of companies, they rushed to [advertise] in the fourth quarter. They’re now looking for some fresh ideas to see how they can do it as well as possible.”
CBS Corp. holds a 50 percent stake in the San Diego-based client, and all media buys will be made on CBS properties. The media company acquired its stake last summer in exchange for $100 million in promotional support over the next six years.
“The client is looking for an agency that understands the Internet space and probably has some experience,” Wolf said. “The important thing is that the agency build the brand and drive traffic to its Web site. They also must have strong creativity and strong media planning expertise.”
Wolf is currently collecting credentials. The next step is for the client to meet with semifinalists for question-and-answer sessions. After those visits, the list will be pared to two or three finalists, with strategic and limited creative presentations slated for the end of March. went live in October with its online shopping service, which allows consumers to search for products from more than 1,000 retailers. It also claims to be the first Internet company to help shoppers search for products and services in local stores.

Publish date: January 24, 2000 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT