How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

Lower attendance means Tampa Bay's Big Game could look different

raymond james stadium
More brands may take an interest in advertising inside Tampa's Raymond James Stadium for the 2021 Super Bowl. Getty Images

Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH advertising might look different for Super Bowl 55 host city Tampa as rising Covid-19 numbers will likely lead to a significant decrease in attendance. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
@ErikDOster Erik Oster is an agencies reporter for Adweek.