Swedish Agency Creates Simple but Genius Social Distancing Hack––the ‘No Douchebag’

The tote bags read: "I'd love to sit next to you, just not right now. Thank you for keeping your distance"

Swedish agency has designed the "No Douche Bag” to stop people from sitting next to you on public transport. Forsman & Bodenfors / Västtrafik

When traveling on the packed commuter trains and buses of the prepandemic times (remember those?), it felt incredibly annoying when a fellow commuter took up a whole extra seat with their bag, selfishly leaving you to attempt to balance for the entire journey. But today, with Covid-19 still circulating and sadly claiming the lives of many, creating distance is in everyone’s interest.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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