Taco Bell Reveals the First Photos of Its Palm Springs Resort—and They’re Very on Brand

Get ready for the sauce

The hotel will feature "dive-in movies" and a “Freeze Lounge.” Taco Bell

Taco Bell is giving consumers the first peek inside its much-anticipated pop-up hotel in California—and the mood is breezy … but also spicy?

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.