Tecate’s AI-Powered Music Video Integration Shows a New Model for Product Placement

Mirriad used computer vision to place the beer in the film

Tecate cans were inserted in postproduction using computer vision AI. Tecate

If you watch the most recent music video for Spanish-language artist Giovanny Ayala, the Tecate product placement is hard to miss. Open beer cans sit on tables in the foreground of scenes, while striking outdoor ads grace the cityscape backdrops. But none of that was there just hours before the video was set to release.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.