The 2020 Brands Hot List: The Companies and People That Boldly Stood Out in a Trying Year

Clorox, Airbnb and even Steak-umm made waves during the pandemic

AirBnb, Clorox and Steak-umm are winners in our new Hot List brands category. Airbnb, Clorox, Steak-umm

For the past several years, the Hot List winners have been divided into three sections: television, publishing and digital. But this tumultuous year called for an expanded approach, so we’ve added a fourth section to this year’s Hot List lineup: brands. Despite Covid-19’s challenges, these inaugural brand honorees have managed to boldly distinguish themselves in the most trying of times, whether through social media, podcasts, content strategies or performance marketing.

This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.
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