The 3 Keys to Thriving in a Challenger Brand Market

Consumer intelligence platform Resonate shares what works for its clients

Video: Nick Gardner; Editor: Breana Mallamaci

As a platform that helps companies better understand their customers, Resonate has some advice for all brands: create unbreakable connections across your ecosystem.

Far easier said than done.

So at Brandweek: Challenger Brands last week, Resonate presented a keynote by chief revenue officer Jason Schneider and Michael Horn, chief data officer of Resonate client Huge, to find out how they got it done for one of their clients. Watch above.

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