The Alcohol Removed From This 0% Beer Is Being Donated to Hospitals as Sanitizer

Portugese brand Super Bock dubbed its alcohol-free beer Super Doc

a beer labeled super doc on a countertop
The 40-second spot is a tribute to the sacrifice of frontline healthcare workers. Super Bock Group

Ever wondered what happens to the alcohol that’s removed from 0% beer? In one case, at least, that alcohol is going to good use by creating hand sanitizer that Portuguese beer brand Super Bock Group is then donating to hospitals.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.