The First Blind Man to Climb Mount Everest—and Other Athletes—Star in Guaranteed Rate's First Super Bowl Ad

The mortgage company's spot focuses on defying boundaries

When Erik Weihenmeyer lost his vision at 14, he was terrified. But it wasn’t necessarily not being able to see that scared him—it was the idea of missing out on adventure. Determined to live a life without barriers, he took up wrestling, learned to kayak and eventually, became the first blind man to reach the top of Mount Everest.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.