The Future of Brand Packaging Lies in Sustainable Practices and Materials

Finding ways to make products last rather than dispose of them

A couple of pressed juice bottles; sustainably made packages
It's become more and more obvious that packaging needs an environmental upgrade. Illustration: Trent Joaquin; Sources: Unsplash

I can’t remember a time when fellow designers and myself weren’t concerned about reducing packaging waste and the impact our work had on the planet. We shared stories like, “The time I went fishing and saw the Downy fabric softener bottle I designed floating in the pristine mountain lake.” Our clients were looking at light-weighting, minimizing parts, refilling SKUs and incorporating recyclable resins to help achieve sustainability.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@4sightinc Stuart Leslie is president and founder of 4sight Inc.