The Future of Esports and the Implications for Advertising and Sports as We Know It

Activision Blizzard Leagues discusses the state of the industry

CANNES, France—Overwatch League commissioner Nate Nanzer, Activision Blizzard Esports Leagues CMO Daniel Cherry III and David “Nomy” Ramirez, pro gamer on the Overwatch League’s San Francisco Shock team, spoke today in the brand’s cabana about esports, Overwatch and the implications for advertising, women in gaming and the evolution of sports as we know it.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.