The National Dunkin’ Day Campaign Boosted Foot Traffic and Social Mentions

Inside the push to get people in stores for coffee and post emojis about coffee

Dunkin' successfully took over National Coffee Day with latest campaign. Dunkin'

Dunkin’ largely succeeded in its bid to transform National Coffee Day on Sept. 29 into National Dunkin’ Day with an increase in both social media mentions and foot traffic.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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