The NBA and WNBA Become the Latest Brands to Team Up With Clorox

During the pandemic, the CPG giant has made similar deals with Uber, AMC Theaters and United Airlines

The Clorox Company reported net sales for the last quarter rose 22% to $1.98 billion. NBA/Clorox

Clorox has a new partnership with the NBA and WNBA. The cleaning brand will provide disinfecting products to help protect the players, referees and staff working inside the leagues’ respective Florida bubbles.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":365,"since_time":"d","until_qty":365,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}