The Pandemic Proved There Is No Brand Loyalty Beyond Obsessed Superfans

But data can still help companies engage and respond

two hands shaking in a blue circle on a background of gray hearts
Product shortages disrupted some longtime consumer habitsm and loyalty remains up for grabs. Sources: iStock, Getty Images
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@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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