The Power of Community Brands in Texas—During Crisis

Brand equity is more important now than ever

community texas
Some of the same brands that helped out during the Covid crisis showed up during the aftermath of the storms in Texas. Justin Sullivan/Getty Images

In Central Texas, for the past week, the state has been plagued with below freezing temperatures, power and water shortages. I hear the trickle of running water. As one of the very lucky people who had power most of the time, I have seen support networks being built through social media and group chats as families, friends, neighbors and even strangers support one another.

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Debika Sihi is an associate professor of business at Southwestern University and is a member of our Adweek Academic Council.