The Rise of Eco-Friendly Packaging in Cosmetics

Consumers put pressure on companies to be more sustainable

Cosmetics brands are creating packaging that’s sustainable, refillable, plastic-free and even package-free. Getty Images

A growing number of brands—from megabrand L’Oréal to soon-to-be hair care line KIND2—are bucking the cosmetics industry’s reliance on plastic.

Treviño is a freelance journalist, with work appearing in the New York Times, Pacific Standard magazine, and other publications.