Comic Artists Bring Dreams to Life for Audible’s Release of The Sandman

Digital campaign turns fan-submitted descriptions into personalized art by DC illustrators

The Drawn From the Dreaming Instagram account features professional drawings of fans' fantasies. Audible
Headshot of Ian Zelaya

Morpheus, the protagonist in DC Comics’ The Sandman, is the ruler of dreams, stories and the imagination. To celebrate the first audio adaptation of Neil Gaiman’s graphic novel series, Audible has created a digital campaign that turns fans’ real dreams into art with help from notable comic illustrators. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.