These 10 Toy Brands Are Winning Social Media For The Holidays

Headshot of Christopher Heine

What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a list of the 10 top brands that have official social pages. (Some popular items like Disney’s Frozen toys actually don’t have dedicated pages, believe it or not.)

The brand consultancy then examined nearly 1,000 Facebook, Twitter, Instagram, YouTube and Pinterest posts through November, crunching likes, shares and comments data for its StoryScore grading system, which shows bigger isn't always better. Just look at how GoldieBlox is outperforming Hot Wheels with one-fifth the number of Facebook fans.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
Publish date: December 16, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT