These 2 Chicago Streetwear Brands Found National Success By Keeping It Local

Fat Tiger and Chicago Native want to inspire the next generation of artists

'Designers really support each other here,' Freshgoods says of Chicago. Instagram: @fattigerworks

Streetwear is more than just a fashion statement. It’s a culture, one that’s exploded in recent years. Fueled by social media hype, in-the-know fans line up for hours to score T-shirts, sneakers or hoodies when their favorite streetwear brands launch new lines. A 2017 Piper Jaffray study found that apparel preferences among teens is shifting towards streetwear brands like Supreme, which was valued at $1 billion when the Carlyle Group purchased a minority stake in it last year and whose recent collaboration with Louis Vuitton generated $117 million in sales.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.