As Covid-19 has ravaged the world, much of the global advertising industry has been shell-shocked—except for bike brands.
These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom
Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19
Covid-19 presented an unexpected opportunity for bike brands as more people want to bike for exercise and to avoid public transit.
Photo Illustration: Trent Joaquin; Source: Unsplash
