These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom
Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19
Covid-19 presented an unexpected opportunity for bike brands as more people want to bike for exercise and to avoid public transit.Photo Illustration: Trent Joaquin; Source: Unsplash
Nicole Ortiz@neco_ornot nicole.ortiz@adweek.com
Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.