If you’re a Cleveland Browns fans, or just a football fan in general, you’ll know that it’s been a rough couple of seasons for the Browns franchise and fans. In the last two seasons, the NFL team has lost 31 of its 32 games. Now, with the next football season looming, Bud Light has a marketing stunt to sweeten the deal with the Browns (hopefully) break that treacherous losing streak.
Bud Light has created the Cleveland Browns “Victory Fridge” and is working with Ohio-based wholesaler House of LaRose to place the fridges in a number of local bars. There were also be some stationed at Cleveland’s FirstEnergy Stadium. A “Victory Fridge” comes stocked with ice cold Bud Light, but there’s a catch. Each one will remain locked until the Browns clinch that first win of the 2018-2019 regular season.
Photos of the fridges show big chains and locks places around them, but the brand actually implemented its latest technology so that each “Victory Fridge” will automatically unlock as soon as the Browns win a game because, as the fridge says, “When the Brown win, Cleveland wins.”
“The Bud Light Browns ‘Victory Fridge’ is a fun way to celebrate and reward a fan base that has never wavered in enthusiasm or dedication for their team no matter what happens. We’re proud to show our support for Cleveland, and we’re always looking to bring NFL fans and friends together for memorable experiences,” Andy Goeler, vp of marketing for Bud Light, said in a statement. “It’s going to be fun to be part of the celebration when the team earns their first victory of the season.”
This isn’t the first time Bud Light has come out in favor of NFL underdogs. Last year the brand tweeted that if the Philadelphia Eagles won the Super Bowl, the celebratory bar tab would be on Bud Light. When the Eagles did in fact come out on top, Bud Light stuck to its word and handed out free beers along the parade route.
The Browns play their first regular season at home on Sept. 9 against the Pittsburgh Steelers. Best of luck, thirsty Cleveland fans!
Don’t miss Brandweek, coming up September 23-25 in Palm Springs. No panels, no sales pitches—just three days of interactive discussion, problem-solving, entertainment and networking. Learn more here.