These Creatives Took It Upon Themselves to Make the Pro-Hillary Video ‘We Trump Hate’

Campaign puts positive spin on negative election cycle

Headshot of Marty Swant

Imagine a future "where minorities are the majority," people build more bridges than walls and education beats incarceration, a not-too-distant future where addiction is seen as a "crisis and not a crime" and where prisons are for killers—"not for tokers."

That's the world a group of young creatives wants to paint with a video in support of Hillary Clinton.

In what's described as a "passion project," a team of writers, photographers, producers and actors spent the past week (when they weren't doing their day jobs) scripting, shooting and acting in a film that takes a more optimistic view of the increasingly heated race for the White House. The video was created by staff members of the production company M ss ng P eces; Lucy Alibar, the co-writer of the Oscar-nominated film Beasts of the Southern Wild; and a few others.

With fewer than two months left before the country chooses its next leader, the group wanted to create something that proposes what to vote for rather than whom to vote against.

"It's obviously been a really tough election season," said Kate Oppenheim, executive producer and partner at M ss ng P eces. "I think everyone has felt moments of fear or hopelessness or concern at certain points of every day of the last several months."

Since earlier today, the film has gotten the attention of a number of celebrities who've shown their support using the hashtag #WeTrumpHate.

According to director Tucker Walsh, the idea stemmed from a desire to show a picture of the world's humanity.

"I had this weird thought—being in New York City and riding on the subway, you basically see everyone from every single type of person on planet Earth all on one subway car," he said. "I don't know how you can really experience that on a day-to-day basis and support Donald Trump. I guess what I wanted to do is bring that New York subway car experience into a film and to bring people into the eyes of people who don't look like them."

So, where is the film going from here? Those involved plan to push it out organically on social media while also sharing it with the Clinton campaign in case it wants to use the video.

Watch the video here:

@martyswant Marty Swant is a former technology staff writer for Adweek.
Publish date: September 14, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT