This Craft Brewer Is Staking Its Claim in the Burgeoning Non-Alcoholic Beer Market

WellBeing Brewing Company sees a gap in the category

a six pack of non-alcoholic beer with one larger can to the right
WellBeing Brewing Company seeks to disrupt the non-alcoholic beer market. WellBeing Brewing Company

In recent years, the move to consuming less alcohol or lower alcohol products has taken shape. Generational changes are partly at play as millennials eschew the booze-infused cultures of their parents and grandparents. With that in mind, a burgeoning “sober curious” movement has begun. Bars dedicated to non-alcoholic socializing have popped up, and brands, long in the business of peddling booze, are starting to notice.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.