TikTok Says Advertising Won’t Be Illegal Under Trump’s ‘Ban’

The order limits new user downloads after Monday, but doesn’t affect ad buys

TikTok logo on shattered phone
TikTok is having a very eventful day. Kacy Burdette/TikTok

Americans will no longer be allowed to download or update TikTok through major app stores after Sunday, but it’s not the end of the world (so far) for advertisers on the platform.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.