To Sell a Microwavable Burger, These Ads Celebrate Things That Are ‘Better Than Expected’

Droga5 London continues its surprising and often odd advertising for Rustlers

What's better than a fight? A dance fight! Droga5 London

The thought of putting a hamburger in the microwave is pretty unsettling to most Americans, and judging by the U.K. ads we’ve seen in recent years for British brand Rustlers, the idea also requires some convincing across the pond.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."