Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women.
Shifting the spotlight off the product and instead illuminating society's image of women has been a hit with consumers, as illustrated by a recent survey that found 52 percent of female shoppers had bought a product specifically because they liked how its ads portrayed women. Dove recently noted that since launching its Campaign for Real Beauty, sales had risen from $2.5 billion to $4 billion.
So at today's #AdweekChat, a weekly one-hour Twitter conversation about trends in marketing and media, we'll be discussing how advertisers are working to elevate women and what impacts this approach is having on the overall industry.
The chat is open to all, and we hope you'll drop by to join the discussion.
How to take part in #AdweekChat:
1. Make sure you're following Adweek on Twitter.
2. Log in to Twitter around 2 p.m. ET (11 a.m. PT) today.
3. Watch for questions being posted by @Adweek and jump in with your own responses. Use the #AdweekChat hashtag in each post to ensure you'll be part of the conversation.
Hope to see you then!