Tony Romo, Football’s Best Color Commentator, Keeps It Chill in Skechers’ Super Bowl Ad

Spot features former Dallas Cowboys quarterback in brand’s slip-ons

Keeping it in "Romo Mode." Sketchers

As a player, former Dallas Cowboys quarterback Tony Romo never had a taste of the Super Bowl. This year, however, he has one of the best seats in the house as the color commentator for CBS’s broadcast of the game in Atlanta on Sunday. Since he began his role with play-by-play announcer Jim Nantz, Romo has become a cult hero of sorts by calling out plays before they even happen, with many claiming that he is the best analyst in football.

So how does Romo unwind after the pressure and energy of an NFL game? According to a new Super Bowl ad for Skechers, it’s as simple as a pair of Skechers slide-on shoes.

The 30-second spot sees Romo, who has worked with the brand since 2017, making his hectic life outside of the broadcast booth easier. A cavernous golf hole, a robotic vacuum and a hover tray are a few of the ways Romo unwinds to get into what is called “Romo Mode” and makes his life easier—much like the slip-on footwear he’s promoting.

“It’s been an exciting two years since I left the field—all building up to my first Super Bowl as a broadcaster,” said Romo. “The ad is all about taking it easy—something I need to do more of—after Sunday, of course!”

This is the seventh time the brand will advertise in the game. In 2010, Hall of Fame quarterback Joe Montana fronted Skechers’ first Super Bowl campaign and last year, another Hall of Famer, Howie Long, was featured, promoting the brand’s wide-fit shoes.

In 2012, Skechers settled a $40 million Federal Trade Commission (FTC) lawsuit for erroneous health and fitness advertising claims. In the complaint, the FTC claimed that the brand violated federal law by falsely claiming that their line of shoes at the time would help people lose weight, and strengthen and tone their butts, legs and abdominal muscles. The FTC pointed specifically to an ad that ran during the Super Bowl featuring Kim Kardashian in its argument.

Outside of the Big Game, the brand continues to work with former boxer Sugar Ray Leonard. Notable previous endorsers include Pete Rose, David Ortiz, Mariano Rivera, Ozzie Smith, Tommy Lasorda, Joe Namath, Ronnie Lott, Karl Malone, Kareem Abdul-Jabbar, Rick Fox and Wayne Gretzky.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
Publish date: January 29, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT