Top DTC Brands Spend Less on TV Spots as the Pandemic Squeezes Finances

Ad spend dropped 48% during Q2

A lot of these brands have seen more layoffs and had to tighten funds during the pandemic. Kacy Burdette

If it feels as though commercials from the likes of Warby Parker, Casper and Dollar Shave Club are appearing less than they did prepandemic, there’s a reason.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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