Toyota Is Making Its Biggest Super Bowl Push to Date With 3 Touching In-Game Ads

Two of the spots debuted today

Toyota's Super Bowl ads tie in to the Olympics and Paralympics. Toyota

Toyota’s Super Bowl appearance will be its biggest to date with three in-game ads created by the brand’s agencies of record, Saatchi & Saatchi and Dentsu. Two of the three spots debuted today. The third will roll out on Saturday, the day before Super Bowl LII.

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.