Toyota Motor Europe Has a New Visual Identity to Position Itself for the Future

Carmaker worked with The&Partnership to modernize its look.

Toyota Motor Europe introduced new, modern visuals and messaging. Toyota Motor Europe

Toyota Motor Europe (TME) launched a new logo and visual identity today, created with independent agency network The&Partnership, to represent the brand’s progression since its last redesign over a decade ago.

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.