Travelers Still Don’t Trust Hotel Brands

Consumer sentiment shows a long recovery for the industry

Hotels are asking Congress for aid as many struggle to pay their mortgages. Unsplash

It took a little less than two months into the pandemic for top hospitality brands including Hilton and Marriott to try and reassure travelers that their rooms were squeaky clean, even amid the health crisis. In April, Marriott announced a council featuring prominent doctors to elevate its own cleanliness standards. A week later, Hilton announced a partnership with Lysol.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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