Fin Tech

In TurboTax’s 2021 Ad Push, Live Experts Are Omnipresent During Filing Season

The campaign will culminate in a Super Bowl spot

turbotax virtual experts
TurboTax

By Kathryn Lundstrom

January 4, 2021

With 2020 finally in the rearview mirror, Americans are now faced with the yearly tradition of struggling to understand the country’s endlessly complex tax code and what it means for each of us.

Kathryn Lundstrom
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
Recommended articles
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":365,"since_time":"d","until_qty":365,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}
You Might Like

The Innovation Boom That Will Power Audio Advertising in 2021

By Pandora

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

The Performance Marketer’s Guide to Elevating ROI

By Nielsen

Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers

By Janna Ritzcovan Synovec