The Sons of a Dentist Go Into the Family Business (Sort of)

Twice is a subscription toothpaste backed by Lenny Kravitz

When you grow up the children of a dentist, with oral care a common topic at the dinner table, there’s a good chance you’ll go into the family business. But for Cody and Julian Levine, that didn’t mean dental school. Instead, the brothers founded Twice, a toothpaste brand that is taking on the giants of dental care.

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@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.