Twitter Writes a Prescription for Health Content From WebMD

Videos will be part of Amplify, giving advertisers sponsorship opportunities

Content will be rolled out to coincide with seasonality and health awareness events WebMD/Twitter

Twitter reached its first-ever content collaboration with a healthcare platform, inking a partnership Thursday with WebMD.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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