The Philadelphia 76ers’ New Leadership Duo on How They Pivoted During Covid-19

Katie O'Reilly and Brittanie Boyd discuss scrapping their 2020 marketing plans to focus on fan engagement initiatives

Katie O'Reilly and Brittanie Boyd
Both Katie O'Reilly and Brittanie Boyd were promoted in mid-September. Courtesy of the 76ers

The Philadelphia 76ers, the first team in the National Basketball Association to score a jersey deal (and one of the most popular basketball franchises on social media in 2019), recently promoted two women in its executive leadership ranks.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","widget_id":"600eea34f1868","num_posts":0,"vertical":"brand-marketing"}