Umami Burger and Diplo Jump on the Stars-and-Fast-Food Partnership Bandwagon

The chain is helping him promote the new Major Lazer single with 'Oh My Gawd' meals

Diplo in a kitchen
Umami! And Diplo. Umami Burger
Headshot of T.L. Stanley

Diplo may know his way around the recording studio, but he’s helpless in the kitchen. The Grammy-winning producer confuses a toaster for a microwave and can’t flip a burger to save his life.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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