Understanding Culture Is Key Whether You’re Marketing Jeans, Beds or TV

These CMOs are inspired to maintain a challenger brand mindset

Editor: Nick Gardner
Headshot of Chris Ariens

After their presentations at Brandweek: Challenger Brands earlier this month, we caught up with the CMOs of two challenger brands—Kelly Campbell of Hulu and Jeff Brooks of Casper—as well as Jennifer Sey, CMO of Levi’s which, at 145 years old, maintains a challenger mindset. Taking risks and understanding culture are just two keys to sustaining that ethos.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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